F1: Cadillac partners with Jim Beam whiskey brand

About to debut in Formula 1 as the 11th team on the grid , Cadillac announced this Wednesday, 17th, its second official sponsor for 2026. In June of this year, the team had already announced its first collaboration, with the North American clothing brand Tommy Hilfiger .

Now, through a social media post, the team has revealed that the whiskey company Jim Beam will be their new partner for next year.

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Without disclosing details about the value or duration of the agreement, both brands reiterated their intention to expand their motorsports presence in the United States. According to the official statement, the relationship between Cadillac and Jim Beam has been present since the distillate's launch.

The story goes that the founder, James Beam , kept the yeast that guaranteed the authenticity of the alcoholic beverage in a glass jar in the front seat of his old Cadillac model, reinforcing that the tradition continues to this day.