F1: Audi announces partnership with Adidas for entry into the sport

Audi announces partnership with Adidas for entry into Formula 1 - Photo: Reproduction/Instagram
Audi 's future Formula 1 team announced on Wednesday, 10, a multi-year partnership with the sporting goods brand Adidas .
The collaboration will launch before the start of the 2026 season, with the aim of presenting a “special design” for fans of the sport.
As part of the agreement, Adidas and Audi are working on a robust collection of high-performance equipment to meet the needs of drivers, mechanics, engineers and other team members.
+ Formula 1: Drugovich joins Verstappen in Pirelli tests at Monza + Drivers, engine and sponsors: what we know about Audi's F1 debut
The project's intention is to create functional products that support the team in their daily activities throughout the season.
So far, the team has only confirmed fintech Revolut as the master sponsor for its entry into the category.
Instagram will load in the frontend.
IstoÉ