Mercedes Italy changes marketing and communication, Vadim Odinzoff new press and PR manager

ROME – Organizational changes in marketing and communications at Mercedes Benz Italia. Vadim Odinzoff takes over responsibility for press and PR activities for cars and Vans at Mercedes-Benz Italia, taking over from Eugenio Blasetti who is leaving the company after 36 years.

The handover takes place as part of a company reorganization that sees the entry of the 'press' into the marketing sector led by Mirco Scarchilli.

Following the new addition, the sector takes on a new configuration and the new name "Retail Experience & Press Relations", thus combining marketing activities on the territory and brand experience with those of press and external relations. At the same time, communication activities flow into the renewed "Digital Journey & Communication" sector, entrusted to the responsibility of Alessia Argento, with the aim of optimizing the customer journey from communication campaigns to customer management.

"This important reorganization stems from an ambitious vision and with the clear objective of ensuring an increasingly strong, effective and coherent synergy between the different expressions of our corporate communication, whether oriented towards the media, our partners in the territory and, of course, our customers" underlined Ugo Aiena, Director Customer Journey & Digital Solutions Mercedes-Benz Italia.