BMW Italia closes a record-breaking 2025 semester: electric and premium drive growth

but further improves its performance, consolidating its leadership in the premium segment and confirming itself as one of the most dynamic markets globally for the Munich-based company. With 47,454 units registered between BMW and MINI, the Group recorded an overall growth of 6.7% compared to the same period in 2024, demonstrating that the demand for high-end vehicles – especially if electric or electrified – is anything but declining.

The numbers speak for themselves: 39,712 BMWs sold (+6.1%) and 7,742 MINIs (+9.9%) in the first six months of the year. But the difference is made above all by electric engines, which record a +50.8% with 3,704 units in total. Of these, 2,543 are signed by BMW (+18.5%) and a good 1,161 by MINI, which marks an extraordinary growth of +273.3%. Electrified cars, which include plug-in hybrids and mild hybrids, also confirm a strong upward trend with 4,916 units sold (+40.1%).

A result made possible by a clear and coherent commercial and industrial strategy , which puts the customer and their new mobility needs at the center. As underlined by Massimiliano Di Silvestre, President and CEO of BMW Italia, “These results are the result of a profound review of our strategy and our modern and customer-oriented approach. The credit goes to our team and the network of partners who work with passion and competence every day”.

Further strengthening the half-yearly data is a particularly brilliant month of June, which saw BMW Italia record an overall +14%, with 8,024 vehicles registered. BMW sold 6,687 units (+10.8%), while MINI made a real exploit with 1,337 vehicles registered and a growth of +33%. Electric vehicles, in the month alone, reached 685 units (+26.6%), while electrified BMWs grew by as much as +147.7%, reaching 1,226 vehicles. Data that highlights how the transition towards sustainable mobility is now a concrete reality for the Italian public, especially in the premium segment.

Great news also for BMW Motorrad, which despite a market for motorcycles over 500cc down 14%, manages to maintain leadership in the segments over 500 and 750cc. With 9,491 motorcycles sold in the semester and 2,124 in the month of June alone (+5.2%), the BMW two-wheel brand confirms itself as a point of reference for lovers of driving, quality and German technology on two wheels.

With a 29.8% share of the premium market, BMW strengthens its position as a leading brand in Italy, confirming an approach that focuses on high-value products, an increasingly electrified range and a relationship with the customer built on listening, innovation and experience.

In a European context still crossed by uncertainties, between regulatory pressures, energy transition and new mobility habits, the case of BMW Italy represents a best practice: a balance between industrial solidity and the ability to adapt, between advanced technology and sustainability, between premium and accessibility. And above all, a concrete demonstration that innovating does not mean distorting oneself, but evolving while remaining faithful to what one is: a brand that, yesterday as today, has made driving a conscious pleasure and progress a responsible choice.