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Geely, the Chinese giant lands in Italy with Jameel Motors. It starts with electrics but hybrids will arrive

Geely, the Chinese giant lands in Italy with Jameel Motors. It starts with electrics but hybrids will arrive

Jameel Motors, which with over 80 years of experience in the automotive industry has established itself as a global reference point as a distributor and provider of mobility solutions, has signed a distribution agreement in Italy with Geely Auto, which has always been recognized as a pioneer in intelligent driving. The agreement marks the debut of both companies in the Italian market with new energy passenger vehicles (NEVs). Italy is one of the most relevant markets in Europe, with strong growth potential in the new energy vehicle (NEV) sector. In the first five months of 2025, registrations of electric and plug-in hybrid vehicles accounted for 11% of the total, with an increase of 132% in electric vehicle registrations. Marco Santucci, managing director of Jameel Motors Italy, said: “With Geely Auto’s cutting-edge technology and Jameel Motors’ customer-centric approach, we are ideally positioned to bring real value to the market. Remaining flexible and open to change will be key to ensuring future success and generating a positive impact for customers and the industry.”

Jameel Motors Italia is therefore preparing to introduce cutting-edge automotive technologies, a new range of high-quality vehicles and superior customer service, contributing to the country's transition to increasingly electric mobility. Sib Jameel Motors Italia now plans to launch two flagship models of Geely Auto in the last quarter of 2025: a 100% electric SUV, the Geely EX5 and a plug-in Super-Hybrid SUV. Both have been built on an advanced technological platform that guarantees high standards of safety, performance and quality, as well as offering a 6-year warranty. Jameel Motors Italia aims to develop a network of 100 sales and assistance points throughout the country.

The first features, announced on the occasion of the officialization of the agreement, of the two new models that will arrive in Italy are significant of the competitiveness of the two SUVs that will be launched soon in our country. The Geely EX5, in particular, is an electric SUV credited with a declared length of 4,615 meters and combined with a battery capacity of 60.22 kWh, for an electric autonomy of about 430 km, while the other Geely model, also an SUV, but powered by a powerful Super Hybrid plug-in, is notable for its length of 4,740 meters, with an 18.4 kWh battery that will allow an electric autonomy in the city of 111 km, to which is added a combined autonomy of 940 km, useful for long-range trips. Future plans also include the introduction of a B-SUV with a full hybrid engine.

Geely Auto is a leading Chinese automaker and a pioneer in intelligent driving, with a presence in over 80 countries and over 2.17 million vehicles sold in 2024. The company operates globally with an innovation-driven approach, supported by over 50,000 employees across 12 factories and 5 international R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. It recently launched the world's first Intelligent Vehicle AI technology system. In addition, Geely Auto has consistently ranked among the top ESG performers in the automotive industry, earning an AA rating in the MSCI ESG Rating and being included in the Hang Seng Corporate Sustainability Index.

Furthermore, since 2023, Italy has represented the creative and design heart of Geely Auto, thanks to the opening of the Innovation Design Center in Milan. The center collaborates in close synergy with the global design network of the Chinese group for the development of both concepts and stylistic projects. But also working side by side with high-profile Italian designers to offer electric mobility solutions to consumers. A confirmation of how Geely demonstrates the desire to firmly root its brand in Italy, strengthening its visibility and positioning. Just as Jameel Motors represents some of the most globally recognized commercial and passenger vehicle brands in over 10 countries in the Middle East, Africa, Europe, Asia and Australia.

ilsole24ore

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