World Of Outlaws Late Models Land Real American Title Sponsor

CONCORD, N.C. — Real American Beer is bringing its grit and glory attitude to the World of Outlaws Late Models this season and beyond as the Series’ new title sponsor, joined by DIRTVision as the presenting sponsor.

Co-founded by WWE legend Hulk Hogan, Real American Beer has united with the World of Outlaws Late Model Series and World Racing Group in a multi-year deal that will showcase the Real American brand to race fans across the country.

The company will also serve as the Official Beer of the World of Outlaws Late Model Series, World of Outlaws NOS Energy Drink Sprint Car Series, Super DIRTcar Series, American Sprint Car Series and Xtreme Outlaw Midget Series presented by Toyota.

Select tracks will now carry Real American Beer, giving fans the chance to crack open 12-ounce and 24-ounce cans right at the heart of the action.

“Real American Beer was built for the folks who pack the stands at World of Outlaws races,” said Hulk Hogan, co-founder of Real American Beer. “We’re fired up to be part of something this big, at the heart of American racing.”

One of the fastest-growing light beers in the U.S., Real American Beer is proudly American-owned and brewed. With 110 calories and 4g of carbs, it’s the legendary light beer people want to bring to race tracks, tailgates, and anywhere they raise a can with friends.

Real American Beer is already an official partner of WWE and Arena Football One—two American brands that share our love of loud crowds and real fans.

“Hulk Hogan and Real American Beer share our passion of uniting a fanbase with a product everyone can enjoy,” said Brian Carter, World Racing Group CEO. “This is an exciting partnership not only for the World of Outlaws, but also the dirt racing community as we work together to enhance the race day experience for all fans and showcase what the World of Outlaws and Real American Beer have to offer to new fans. This includes their at-home experience when they’re watching every race live on DIRTVision.”

DIRTVision is the premier dirt racing broadcast provider, providing live and exclusive coverage of every event for the World of Outlaws Real American Beer Late Model Series, World of Outlaws NOS Energy Drink Sprint Car Series, Super DIRTcar Series, American Sprint Car Series, Xtreme Outlaw Midget Series presented by Toyota, 500 Sprint Car Tour and weekly racing from several tracks.

The World of Outlaws Real American Beer Late Models venture to 32 tracks across 16 states this season and will pay out a series-high points fund reaching more than $1 million.

“This partnership goes beyond racing—it’s about being present in the places that matter to our customers,” said James Case, SVP of Partnerships at Real American Beer. “The World of Outlaws is one of the most passionate communities in American sports. It’s a natural fit for Real American Beer and a big step in our national expansion.”

This partnership was made possible by Ginger Baker Rust, CEO of Rust Management Group, LLC.