Expensive accommodation in Goiânia threatens MotoGP's success in Brazil

The long-awaited return of MotoGP to Brazil between March 20 and 22, 2026, should be a historic moment for the sport.

and national motorsport. The Ayrton Senna International Racetrack, in Goiânia, was chosen to host the Brazilian stage of the world championship, marking the return of the main motorcycling category to the country after more than 20 years .

But fans' dreams began to clash with reality soon after the official announcement. Hotel prices in Goiânia skyrocketed, with daily rates that previously cost around R$250 rising to over R$10,000 during the same period of the event. In some cases, rates are up to four times higher, a rate considered abusive and already sparking outrage on social media.

With sudden cancellations, room shortages, and unrealistic prices, the problem goes beyond the pocketbook; hoteliers' greed could become a real obstacle to the category's growth in the country. MotoGP is still trying to establish a solid base with Brazilian fans, and limited access due to exorbitant prices runs counter to the idea of ​​popularizing the sport.

Furthermore, independent journalists, photographers, and even event workers are also affected. The impact extends to the organization and the city's image, which risks being remembered more for its high costs than its positive reception.

It's important to remember that MotoGP's arrival in Brazil represents a global showcase for Goiânia, with thousands of tourists, foreign fans, and international media professionals expected to descend on the state capital. A strong positive economic impact is expected, but this will only be possible if local tourism is managed responsibly.

When hotels inflate prices disproportionately, the message is the worst possible: the opportunity for immediate profit outweighs the public experience. And this logic could jeopardize the future of MotoGP in the country, alienating fans and hindering future editions.

If Goiânia wants to establish itself as a sports destination for this and other global categories and demonstrate its capacity to host major events, it needs to rethink its hospitality policy. After all, sustainable growth is achieved through planning, not exploitation.

MotoGP is a global spectacle, but the success of the Brazilian stage depends on something simple: respecting the audience that makes the event happen.