Hispano Suiza offers the most exclusive customer experience in the automotive world: meeting with the brand's CEO, track testing, luxury stay in Peralada, and much more.

Hispano Suiza —the historic Spanish luxury car brand owned by four generations of the Suqué Mateu family —has elevated luxury and sensations to a new level, transforming ownership of one of its hypercars into a unique and personal experience. The legendary stork brand has designed an exclusive tour that invites its customers to discover its history, experience its present, and get behind the wheel of its most iconic models throughout the configuration process to create the car of their dreams.

Thus, the customer not only configures a car, but rather experiences a personal and immersive journey. Not surprisingly, a Hispano Suiza is much more than a masterpiece of engineering and design: it's the gateway to a universe of sophistication, elegance, and tradition. Each model carries within its roots the legacy of a century-old brand, a pioneer in the Spanish automotive industry, in which details are of paramount importance.

Therefore, on this path toward individualizing and personalizing each unit to the buyer's taste, from the first contact with the brand, the future owner becomes an essential part of the creative process, having direct access to the technical and design team and the ability to define every aesthetic detail of their vehicle, while discovering what makes Hispano Suiza a prestigious brand with a rich heritage and a unique character. Each experience is built as a tailor-made trip, fully personalized and adapted according to the client's availability, divided into three chapters: Meet, Feel, and Live .

It all begins even before the first in-person meeting between the client and the Hispano Suiza team. Through a personalized questionnaire sent to their email, the brand's team learns about each owner's tastes, expectations, and desires to design a completely customized experience at their facilities. The welcome takes place in the brand's Atelier, located in the offices in Montmeló (Barcelona), where the new client meets with the company's CEO, Sergio Martínez Campos, as well as the technical marketing and events team to learn about the people behind each of the brand's creations and how the current Hispano Suiza is structured.

The process then progresses with one of the most special moments: the meeting with Francesc Arenas, the brand's Design Director and the person responsible for the Carmen, Carmen Boulogne , and Carmen Sagrera hypercars . In a close and inspiring conversation, client and designer will begin to configure the hypercar envisioned by its future owner in the same place where the Catalan firm's latest creations have been designed. It's a process where creativity will be unleashed to bring to life a truly personal Hispano Suiza.

The second stage takes place at the Hispano Suiza Design & Innovation Centre, inside the brand's private pit box at the Circuit de Barcelona-Catalunya, just a few meters from the company's headquarters. In this exclusive setting, which combines hospitality and technology, the customer experiences one of the most anticipated moments: a one-hour test drive on a closed track with the chosen model, accompanied by the company's Driver Ambassador, former F1 driver Luís Pérez Sala, under the supervision of the technical team.

This pure adrenaline experience, which few manufacturers can currently offer, connects the customer physically with the soul of the vehicle and discovers the true meaning of the high performance, advanced technology, and design DNA of Hispano Suiza.

After lunch, the client will travel to the town of Peralada (Girona), the historic birthplace of Hispano Suiza and home to the Suqué Mateu family, owners of the brand. The trip continues at the imposing Peralada Castle with a private visit to the museum and its library—one of the largest in Spain—which houses among its treasures editions of Don Quixote in several languages, original drawings, and Salvador Dalí's personal correspondence, among other cultural treasures.

Dinner takes place in the castle's Michelin-starred gastronomic restaurant under the direction of Chef Javier Martínez. The evening takes place at the Perelada Resort, a five-star hotel-resort with a golf course and Wine Spa, whose culinary offerings are curated by Chef Paco Pérez. The following day, the tour concludes with a visit to the new Perelada winery: an architectural masterpiece designed by RCR Arquitectes (Pritzker Prize winners) and renowned for its environmental commitment. The driving experience is rounded out with the opportunity to take a test drive behind the wheel of one of the brand's models on the roads of Perelada.

Hispano Suiza Fábrica de Automóviles SA was founded in Barcelona in 1904 by Damián Mateu, with the help of technical director and Swiss engineer Marc Birkigt, also a partner in the company. Between 1904 and 1946, the company manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. In 2019, the brand was revived by the founder's great-grandson, Miguel Suqué Mateu, who has preserved its legacy, bringing renewed impetus and dynamism to the most recognized and prestigious Spanish brand on the international automotive luxury scene.

With a vision for the future and permanence, the evolution of Hispano Suiza took another step forward in 2024 and last year celebrated its 120th anniversary with the presentation of the Carmen Sagrera, the vehicle that completes the range of electric hypercars alongside the Carmen (2019) and the Carmen Boulogne (2020). The Sagrera redefines the concept of a Gentleman Driver and marks the future design line of a manufacturer that continues to work to offer exclusive, high-performance vehicles with infinite customization possibilities for customers seeking excellence.