Dacia dominates private market: Sandero and Duster at the top

There is a brand that continues to grow, to challenge conventions and to impose itself with the strength of concreteness: Dacia. The Romanian brand of the Renault group confirms itself, for the fifth consecutive semester, as the best-selling to private customers, consolidating a leadership that has been stable for two and a half years. Not a momentary exploit, but a long-term trend that rewards a clear, coherent strategy and, above all, in tune with the real needs of Italians.

The numbers speak for themselves: 49,749 registrations in the semester, equal to a share of 11.2% on the private market. In a context where the sector as a whole loses 10% compared to the same period of 2024, Dacia marks a +2.2% in terms of volumes, strengthening its reference position in the B segment, in B-SUVs and in compact family cars. In other words, Dacia does not just keep pace: it runs while the market slows down.

Driving its success is first and foremost the consistency of the “Value for Money” positioning that has always characterized the brand. No unrealistic promises, no forced luxury. Dacia builds cars designed for real life, with essential but complete features, reliable engines, low running costs and an aesthetic that today, despite its simplicity, has managed to become a distinctive sign.

In this context, Sandero confirms itself as the best-selling foreign car in Italy, with 26,150 registrations. A consolidated success, which is explained by the right mix of accessibility, robustness and updated equipment. In second place among Dacia models, Duster, with 18,800 units sold, remains a reference among compact SUVs. With these two models, Dacia steadily occupies two-thirds of the podium of the best-selling foreign cars in Italy: an eloquent result.

But it doesn't end there. Looking at the data by segment, Dacia confirms its leadership in the B segment with Sandero, leader in B-SUVs with Duster and at the top in the C-MPV/SW with Jogger, a model that has managed to combine the versatility of a station wagon with the modularity of a minivan. Even on the electric front, Dacia Spring continues to lead the A segment, confirming itself as the most accessible and widespread electric city car in Italy.

One of the keys to success is also the LPG offer , historically appreciated in our country for its economic and practical advantages. Dacia dominates this engine with a share of 54.5%, thanks to the technical solidity of its bi-fuel system and an almost unbeatable quality-price ratio.

For Guido Tocci, Managing Director of Dacia Italia, the brand’s strength lies in its ability to listen and interpret a deep need of consumers: «In a period of a shrinking market – he underlines – Italians prefer Dacia because they are increasingly looking for concrete solutions. They want products that offer what they really need: useful equipment, essential but cool design and efficient engines».

Indeed, in the era of hyper-technological cars and ever-increasing prices, the Dacia proposal appears as a return to the essence. Not a renunciation, but a choice. A choice of functionality, reliability and freedom. Because those who buy a Dacia are not looking for status symbols, but reliable and accessible mobility tools, without sacrificing comfort and safety.

The strategy works, even in an increasingly competitive and fragmented market. The result is a brand that manages to combine the pragmatism of smart purchasing with a strong and recognizable identity, made of honesty, simplicity and coherence. In uncertain times, Dacia becomes a fixed point. And in a changing market, its strength is to remain true to itself, but always evolving.