BYD fills up at dealership: 1,000 visits and record incentives

With this campaign, launched in early September, BYD chose to appeal directly to the hearts of Italian drivers, offering a clear and immediate alternative to traditional incentives. And the numbers from the first few days speak volumes about the initiative's impact better than any slogan. Over 1,000 showroom visits during the first weekend and more than 5,000 leads generated in the first week: data that demonstrates growing interest in the possibility of switching to sustainable vehicles without the waiting and bureaucratic complexities of public incentives.

The mechanism is simple, and precisely for this reason, successful. Anyone scrapping a vehicle up to Euro 5 can access a bonus of up to €10,000, which can be used immediately toward the purchase of a new BYD model. There are no income or residency restrictions, nor complicated procedures: the leading Chinese electric mobility company has chosen to eliminate entry barriers, transforming the incentive concept into a quick and transparent tool.

The range covers a wide range of needs. From 100% electric sedans and SUVs to DM-i plug-in hybrid models, designed for those who want to take the first step towards electrification while maintaining the flexibility of a dual-motor system. BYD thus consolidates its strategy for entering the European market, focusing not only on technological innovation but also on commercial formulas capable of attracting customers seeking certainty.

Comparisons with government incentives are inevitable. Public measures often result in long waits, budget constraints, and complicated procedures. BYD's direct approach represents a paradigm shift: a campaign that eliminates the "no-nos" and targets those who want to scrap their vehicles without bureaucratic obstacles. The goal is clear: to accelerate the spread of electric and low-emission cars, while offering an immediate economic benefit.

The public response, confirmed by the numbers, is an important signal for the Italian market. Visitors to the showrooms didn't just gather information; they generated thousands of qualified leads, demonstrating genuine interest in switching to a more sustainable vehicle. This confirms that awareness of electric mobility is growing week by week, especially when it's accompanied by concrete solutions.

The "CASI-NO Government Incentives" campaign will continue in the coming weeks. BYD aims to consolidate the positive trend and strengthen its role in the green transition by facilitating access to electric and plug-in hybrid models that meet different lifestyles. This challenge combines sustainability, competitiveness, and commercial pragmatism, bringing a novel approach to the Italian market that could become a benchmark for other manufacturers.