BMW iX3 and Valerio Berruti: art, sound, and sustainability meet to explore the future of mobility.

In the prestigious setting of the Palazzo Reale in Milan, the "More than Kids Meets More Than a Car" conference brought together two seemingly distant worlds: the art of Valerio Berruti, one of the most intense figures on the contemporary scene, and the sound research of Renzo Vitale, Creative Director of Sound Design for the BMW Group. A dialogue that intertwines creativity, music, and sustainability, previewing the arrival of the BMW iX3, the first Neue Klasse vehicle, expected in spring 2026.

Berruti's poetic universe, the focus of the exhibition "More than Kids," invites reflection on the themes of childhood and climate change through monumental sculptures, installations, and animations set to music by artists such as Ludovico Einaudi, Daddy G of Massive Attack, and Samuel Romano of Subsonica. His works speak of the future and hope, but also of responsibility toward the Earth, positioning art as a space for collective awareness.
On a parallel level, BMW is advancing its vision of sustainable mobility with a human and sensorial approach. The new HypersonX soundscape, developed by Vitale's team, transforms electric driving into an emotional experience: 43 dynamic sounds and signals adapt to the driving environment, creating an authentic dialogue between human and machine. The welcome sound, created with the voices of BMW designers, conveys warmth and connection, symbolizing a future where technology and humanity coexist in balance.
The meeting between Berruti and BMW thus becomes a manifesto of the present time: an invitation to build a tomorrow where innovation and beauty merge, demonstrating that even the automobile can be a work of art capable of generating emotion, harmony and, last but not least, environmental awareness.
This artistic and sustainable vision is part of a path that BMW has pursued in the world of culture for over fifty years. With more than 100 projects developed globally, the BMW Group supports museums and institutions such as the Guggenheim Museum, the Tate Modern, the Centre Pompidou, La Scala in Milan, and the Staatsoper Unter den Linden.
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