The new Spanish car with a tempting price that can stand up to the Chinese: the new S400 hybrid SUV with the ECO label that Ebro has just presented.

Urban innovation with a strong sustainable focus and a national seal. This is how EBRO's executives broadly defined the new S400 at the model's presentation today at Automobile Barcelona. The only world premiere at the event in this 43rd edition, the S400 has, on its own merits, become the star of the Catalan event.

Alongside it, at the stand of the reborn Spanish firm in Barcelona, ​​you can discover the complete EBRO range, with its s700 and s800 models, including the new plug-in hybrid versions, versions in which the firm consolidates its commitment to electrified mobility.

But today, all eyes are on the S400, an urban SUV measuring 4.32 m in length and launching with state-of-the-art hybrid (HEV) technology, positioning it as a versatile urban mobility option perfectly suited for any commute. This makes it a candidate to become the brand's best-selling car. It will be available in two trim levels and starts at €27,490 for the Premium trim and €28,990 for the Excellence trim, both with an official 7-year/150,000 km warranty.

221 HP hybrid engine

It features a state-of-the-art hybrid system that combines a 70 kW 1.5 DHE gasoline engine with a 150 kW electric motor. This allows it to accelerate from 0 to 100 km/h in just 8.9 seconds and boasts average fuel consumption of less than 5.5 l/100 km, earning it the DGT ECO label.

Its most notable features include a dual 12.3" panoramic screen, wireless connectivity with Apple CarPlay and Android Auto, and a high-quality interior with soft-touch materials. It also features 24 driver assistance systems (ADAS), which underline the brand's focus on active and passive safety. The model, which will soon begin production at EBRO's facilities in the Zona Franca region, also includes a comprehensive range of technological and connectivity features, aligned with the demands of today's consumers.

"At the Barcelona Free Trade Zone, we build much more than vehicles; we propose a new way of understanding mobility." Pedro Calef President of EBRO,

The S400 strengthens EBRO's position in the SUV segment, one of the most dynamic in the market, with a portfolio that combines sustainability, technology, and a competitive price-performance ratio. The new model unveiled today joins the S700 and S800 models, completing a range manufactured entirely at the EBRO Factory in Zona Franca, Barcelona.

This facility, which has resumed its industrial operations as part of the commitments made at the reindustrialization roundtable, will increase its production volume with the arrival of the new model, allowing for continued progress in the gradual reintegration of workers associated with the project.

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In this regard, Pedro Calef, president of EBRO, noted that “Barcelona is a key city for us, both for its industrial tradition and its projection into the future. At EBRO Factory in Zona Franca, we are building much more than vehicles: we propose a new way of understanding mobility based on efficiency, sustainability, and local talent. We want EBRO to be a symbol of the industrial renaissance in Spain, and this trade show is the ideal showcase to share that vision with the world through our products and activities.”

For his part, Jorge Susaeta, Deputy CEO of EBRO, stated, “We are proud to be present at Automobile de Barcelona with our first products on the market and presenting our upcoming innovations, which include sponsorship of the Spanish National Football Team. This is an emblematic event that reflects the pulse of the automotive sector. It undoubtedly represents a great opportunity to bring our range of electrified vehicles, which combine innovation, robustness, and a very attractive design, closer to the public.”