The futuristic Cupra Tindaya is not just a show car, the intention is to make it a reality.

Cupra continues to accelerate its ambitious global growth strategy, making this clear at the IAA Mobility 2025 in Munich. The Spanish firm took advantage of the international showcase to unveil its new Tindaya prototype, present the exclusive Tribe Editions, and announce that the world premiere of the Cupra Raval will take place in Barcelona in March 2026. Furthermore, the brand is considering expanding into the Middle East and surprised everyone with the launch of a luggage collection developed in conjunction with Harper Collective, under the label of its Cupra Design House.

Cupra Tindaya, a declaration of intent

The star of the Spanish brand's stand was the new Tindaya showcar, conceived as a vision of the future of the brand's design language. Markus Haupt, the firm's interim CEO, summed it up succinctly: "The Cupra Tindaya is not a dream or an ambition. It's our statement of intent, and it will become reality."

With a driver-centric philosophy, the concept car follows the motto "No drivers, no Cupra." Its exterior and interior design are inspired by the unique character of the Canary Islands enclave that gives it its name and seeks to intensify the excitement behind the wheel, offering a sensorial and purely sporty experience.

International expansion and new horizons

On another note, Cupra's global growth continues to add chapters. Following the opening of new Cupra City Garages in Vienna and Manchester in 2025 (bringing the global network to 12 spaces), the company is now focusing on the Middle East.

Sven Schuwirth, Executive Vice President of Sales, Marketing and Aftersales, confirmed the interest: "We are currently exploring a possible entry into the Middle East market. We have already proven our performance in Turkey, Israel, and North Africa. This region, close to Europe and with one of the fastest-growing economies in the world, represents a unique opportunity for Cupra."

With these new developments, Cupra reinforces its image as a disruptive, global brand focused on the thrill of driving, while also paving the way for one of its most anticipated launches: the arrival of the Cupra Raval in 2026.