Skoda develops a new vision of the Felicia Fun pickup truck thanks to AI

Škoda's history is full of practical vehicles, but few models have achieved the cult status of the Felicia Fun, the quirky and colorful pickup truck produced between 1997 and 2000.

Now, French designer Julien Petitseigneur has revived the essence of this unique model through a project that combines the brand's legacy with the latest technology.

The result is a modern reinterpretation of the Felicia Fun that perfectly captures its original spirit, while maintaining the aesthetics of Škoda's new family of electric vehicles.

One of the unique features of this project is the role of artificial intelligence. Julien Petitseigneur used AI tools in the early stages of the process to quickly explore and generate initial ideas and concepts. "I saw it as an opportunity to experiment with AI tools," explains the designer. AI served as a powerful brainstorming tool that allowed him to refine the concept before moving on to more detailed, manual work.

The new design, a personal creative exercise for the designer, is based on the brand's "Modern Solid" design language, previously seen on the Vision 7S concept. The front end features a distinctive Tech-Deck Face grille and LED headlights with a pronounced "T" shape, a motif echoed in the taillights.

To evoke the vibrant color palette of the '90s model, Petitseigneur added pops of pink to the logos, rims, and bumper details, a direct nod to the carefree, beachy character of the original.

Petitseigneur used his own skills to perfect the details and proportions, ensuring the vehicle was realistic and fit naturally into the current Škoda range.

The end result is a clear example of how technology can be a tool at the service of creativity, accelerating the process without replacing the artist's vision and skill.

With only 4,216 units produced, the original Felicia Fun remains one of Škoda's rarest models, and this new concept pays fitting tribute to its unique character.