Front Row Sponsors Form Unique Partnership

MOORESVILLE, N.C. — Things are getting heated thanks to Rinnai America Corp. Front Row Motorsports and its team partner, Long John Silver’s, announce a new partnership with Rinnai America Corp. that will feature Todd Gilliland racing the No. 34 Rinnai Ford Mustang Dark Horse this summer at the Atlanta Motor Speedway.

Rinnai will also be a full season associate partner of Gilliland with Rinnai featured on Gilliland’s car and uniform.

“Rinnai’s brand promise is ‘Creating a healthier way of living’ which means partnering with our PROs to provide customers and businesses with the most efficient and high-quality comfort solutions in the market,” said Frank Windsor, President of Rinnai. “Our partnership with Front Row Motorsports and Todd Gilliland is a great opportunity for us to engage our customers and showcase Rinnai branded products.”

In addition, Rinnai becomes the preferred commercial water heater of Long John Silver’s restaurants across the country. Rinnai commercial tankless water tanks will be placed in new restaurants while also replacing aged water heaters.

“This partnership combines our continued growth and success on the track and finding solutions to improve our capabilities within Long John Silver’s,” said Nate Fowler, Brand President, Long John Silver’s. “It is a perfect example of complementing our marketing power of Todd Gilliland and our No. 34 Ford Performance team and keeping our restaurants running as efficiently as possible thanks to Rinnai.”

Rinnai is a leader in commercial tankless water heaters with proven performance and serviceability. They also provide solutions for professionals and residential customers, like Gilliland.

“My house has been equipped with Rinnai since I have been here and I haven’t had any issues with hot water,” said Gilliland. ‘This is a cool partnership because it’s something that I’m using every day and now they are helping us build on our race program.”