The feature that Tesla cars have been incorporating since their inception and that could be about to disappear
Manuel López Chicano
One of Tesla's priorities has always been innovation. The company founded by Elon Musk has always sought to differentiate itself from other car brands. This is something that cannot be held against it, even though its policies and models may have more or less fans. However, the world is advancing, and so is technology, which has led Tesla to the intention of getting rid of one of its most characteristic systems.
Traditionally, a key was needed to open and start a car. Just like a house. However, the American electric vehicle company went further, devising a system based on a card similar to credit and debit cards. By holding the card near the vehicle, it could replace the key. A very convenient system for something you can carry in your wallet.
The French firm Renault also used this concept and has been incorporating it into its cars for several years. But Tesla could opt for a more drastic solution that includes greater convenience for its customers. According to the website Not A Tesla App , the firm is considering discontinuing this technology due to the spread of smartphones.
It's a fact that it's already being tested on the latest models released by the American firm: the standard versions of the Model 3 and Model Y. When the customer goes to the dealership to pick up their new vehicle, instead of handing them the card, the people in charge install it directly on their phone. The reason? Simply approaching the car will open it, and they won't even need to take their phone out of their pocket.
The owner's manual for these new vehicles no longer includes a phrase that appeared in other cars: "Tesla provides you with two access cards for Model 3/Y, designed to fit in your wallet." This is a strategy the American brand follows when modifying or eliminating a specific feature.
We don't know if this new feature will help Tesla increase its sales. What is certain is that it comes at a generally bad time for electric vehicles, at least in Europe. According to the website best-selling-cars.com , sales of this type of vehicle fell 1.3% in 2024 in the Old Continent compared to the previous year. However, Spain stands out from the rest of the countries, as according to the European Union Commission, market volume increased by 7.85% in 2024. High prices and the general decline in quality of life may be taking its toll on sales.
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