The houses anticipate government incentives to boost sales. Here are the super discounts

TURIN – There's great excitement ahead of the launch of the new €597 million government incentive package for electric cars. The implementing decree has already been published, but access to the platform to request the voucher, which must be presented at the dealership to receive the discount, will only be available starting October 15. This uncertainty is impacting registrations, which fell by 3.7% in the first eight months, equivalent to approximately 40,000 fewer vehicles than the previous year. Consequently, several manufacturers have launched independent marketing initiatives to try to revive sales. Here are the ones with the largest discounts.

BYD has broken the deadlock with a highly aggressive communications campaign announcing the launch of its "Casi-no State Incentives" initiative, a program designed to simplify and accelerate the process of replacing existing fleets with zero- or low-emission vehicles. The Chinese manufacturer has introduced discounts ranging from €4,000 to €10,000 for scrapping vehicles up to Euro 5 emissions. This is achieved through much simpler and more straightforward procedures. The state incentives, available from mid-October, are €9,000 or €11,000, but depend on family income, are available only to residents of functional urban areas, and only apply to electric cars with a maximum list price of €42,700 (including VAT). BYD's incentives, on the other hand, are available immediately, with no restrictions on income, area of ​​residence, vehicle price, or even on plug-in hybrids. So the Dolphin Surf Boost is on promotion at 18,990 euros with a saving of 4,000 and the Seal U plug-in Design at 37,950 with a benefit of 9,850 euros.

Ford has adopted a similar strategy, offering €9,000 off-trade discounts on its entire electric range, as well as on the internal combustion Focus and Kuga. Thus, the Puma Gen-E is advertised at €23,950 and the Capri at €33,750.

Toyota has also launched promotions for all electrified models—full hybrid, plug-in hybrid, and pure electric—with trade-in grants ranging from €4,000 to €8,000. The best-selling Yaris Cross, with scrappage and financing, is available for €22,800, a saving of €5,950, while the bZ4x electric model, priced at €43,400, offers a saving of €8,000.

Volkswagen 's offer is also significant, offering discounts of €6,590 and €7,590, respectively, for the electric ID.3 and ID.4. Adding these amounts to the €11,000 government incentive, the Pure versions drop to €18,900 (€17,590 less) for the ID.3 and €20,900 for the ID.4 (-€18,590).

Among the most affordable electric cars on the market to buy with incentives is the Fiat 500 electric. The Turin-based manufacturer recently cut its price from €6,000 to €7,550 and introduced a trade-in bonus of up to €2,950 with financing. The entry-level version, which now starts at €23,900, with the maximum government incentives and the manufacturer's bonus, is offered at €9,950, a whopping €13,950 savings. Leapmotor , the emerging Chinese player in the Stellantis group, also followed suit, adding a €3,000 discount to the €11,000 government incentive: the T03 electric city car therefore starts at €4,900, less than an e-bike. The Dacia Spring could even drop below the €4,000 threshold: if it were to confirm the current offer of a €3,000 discount, the price with the government incentive would be reduced to €3,900.