Pirelli P Zero E wins the International Compasso d'Oro Award

The Pirelli P Zero E has won the Compasso d'Oro Internazionale Award, one of the most prestigious international recognitions in the field of industrial design. Thanks to its innovative and technological nature, the Pirelli P Zero E is the first tire to win the award in the Design for Mobility category. The award ceremony took place at the Expo in Osaka, Japan.

This year's Compasso d'Oro was inspired by the Expo theme, Designing Future Society for our Lives, and Pirelli was awarded for the theme Connecting Lives, meaning connecting people through the development of cutting-edge products with a reduced environmental impact. This includes the P Zero E, the world's first high-performance tire designed with an unprecedented percentage of natural and recycled materials. A synthesis of industrial design, sustainable innovation, and technology, it represented a true turning point for the industry.

Launched in 2023, the Pirelli P Zero E was the world's first Ultra-High Performance tire with more than 55% bio-based and recycled materials, maintaining performance and safety in challenging conditions like wet asphalt. The P Zero E's performance, efficiency, and comfort are confirmed by its triple A rating on the EU label for wet grip, rolling resistance, and noise.

Designed to ensure the efficiency of electric and plug-in hybrid vehicles, capable of increasing mileage by up to 10% thanks to Elect technology, it comes standard with Pirelli's most advanced technologies, including RunForward, which allows the tire to continue driving after a puncture. This solution sets a new direction for development. It also won the Tire of the Year award at the Automobile Club de France's 2023 Automobile Awards.

P Zero E thus places itself at the pinnacle of Pirelli's technological innovation in combination with the Cyber ​​Tyre, the world's first hardware and software system capable of collecting information from sensors inserted into the tyres and processing it with proprietary software and algorithms, enabling new vehicle functions and integration with digital environments such as smart roads and smart cities.