Pirelli and Aston Martin team up for the future of digital driving

Pirelli and Aston Martin have announced a collaboration that looks to the future of luxury sports mobility: future models of the British brand will adopt Cyber™ Tyre technology, the intelligent tyre developed by Pirelli that promises to revolutionise the connection between car, road and driver.

This is the world's first system capable of collecting and transmitting real-time information from tires using sensors positioned within the tread. These are no longer simple contact surfaces with the asphalt, but actual sensory organs that communicate with the vehicle's electronics, providing valuable data to optimize driving dynamics. Through proprietary algorithms developed by Pirelli, the information is processed and sent to a control unit, which in turn coordinates the vehicle's main electronic systems: from ESP to ABS, and even traction control.

The partnership with Bosch Engineering will ensure that Cyber™ Tire technology is natively integrated into the electronic architecture of future Aston Martin models. This marks the beginning of a new era: one in which the luxury sports car goes beyond power and design to center a data network capable of transforming the driving experience.

For Aston Martin, historically synonymous with elegance and performance, adopting this technology means continuing to strengthen its image as a cutting-edge manufacturer. Every model from the British brand is designed to combine emotion and technical precision: the integration of the Cyber™ Tyre further elevates this balance, offering the driver the ability to fully exploit the vehicle's capabilities with more precise and immediate control.

For Pirelli, which has made research and innovation its hallmark, the collaboration also represents a prestigious milestone. The Italian company not only confirms its leadership in the supply of high-performance tires, but also reaffirms its commitment to anticipating developments in the automotive sector, where software and hardware are increasingly intertwined.

The value of Cyber™ Tyre lies not only in increased performance. This technology also improves safety, thanks to constant monitoring of tire parameters and the ability to prevent critical situations. Looking ahead, the wider adoption of such systems could profoundly impact the very concept of driving, shifting the focus from mechanical power alone to intelligent data management.

In a global market where innovation is key to standing out, Aston Martin's choice to partner with Pirelli demonstrates how tradition can marry the future. Gaydon's luxury and sportiness thus find an ideal ally in Milanese engineering, uniting two worlds that share the same goal: taking the driving experience to the next level.

The debut of the Cyber™ Tire on future Aston Martin models represents not only a technological innovation, but also a clear message: tomorrow's sports mobility will be increasingly connected, personalized, and safe. This direction strengthens European leadership in a strategic sector and confirms how the dialogue between historic brands and advanced research can generate concrete results, capable of changing the very perception of the luxury sports car.