Nissan Qashqai dominates C-SUVs: sales up in Q1 2025

with a 21% increase in registrations (cars + commercial vehicles), the Japanese company achieved a result five times higher than the market average, which remained at +4%.

Nissan's market share in the month reached 3.6%, up 0.5 points from March 2024.

Nissan sales grow 3% in the first quarter of 2025 , bucking the market trend (-3%). Market share rises to 3%, with an annual increase of 0.16 percentage points.

Qashqai leads the C-SUV ranking in Italy

Nissan's success is mainly driven by the best-selling Qashqai, which confirms its position as the best-selling C-SUV in Italy with 3,581 registrations in March (+24% compared to 2024) and 7,177 in the first quarter.

Qashqai also ranks 4th among the best-selling hybrids in Italy both in the month and in the cumulative from January to March.

X-Trail and Juke: double-digit growth

Nissan's crossover range continues to perform well: X-Trail recorded growth of +65% in March and ranked 5th among the best-selling D-SUVs in the month, 7th since the beginning of the year.

Nissan Juke also performed well, with a 16% increase in registrations, earning it 9th place among the best-selling petrol models in Italy both in March and in the quarter.

Ariya flies with eco-incentives: +400% in March

Thanks to the offer of eco-incentives of up to 12,000 euros on the entire range, the Nissan Ariya electric crossover recorded a 400% growth in sales in March and over 200% in the first quarter, compared to the same periods in 2024.

A result that confirms the growing interest in 100% electric mobility, especially when supported by significant bonuses.

e-POWER: the success of a unique hybrid

The success of the e-POWER system, Nissan's exclusive technology that combines electric driving with charging via a combustion engine, continues .

In the first quarter of 2025, over 3,200 Italian customers chose an e-POWER model. Since its launch in 2022, over 28,000 vehicles have been sold with this engine.

Available on Qashqai and X-Trail, e-POWER offers smooth acceleration, electric-only silence and no need for plug-in charging, making it an ideal bridge for those who want to go electric without changing their habits.

Summary Sheet – Nissan Italy Sales March / Q1 2025

Nissan Total Sales (March 2025): +21% vs. March 2024 Nissan Market Share (March): 3.6% (+0.5 pp) Q1 2025 Sales: +3% vs. Q1 2024

Q1 Market Share: 3% (+0.16 pp)