Lamborghini, boom in the first quarter of 2025: sales and profits on the rise

Automobili Lamborghini opens 2025 with record results, consolidating a positive balance sheet that has lasted for eight consecutive years. In an international context marked by geopolitical instability and new trade tensions, the Emilian company demonstrates the strength of its brand and the effectiveness of its strategy, focused on high performance, technological innovation and obsessive attention to customization. The first quarter of the year closes with 2,967 cars delivered and a turnover of 895.2 million euros, with an increase of 29.6% compared to the same period in 2024. Even more significant is the growth in operating profit, which rose by 32.8% and reached 248.1 million euros.

The brand grows with disruption

“ The strength of the brand is measured in its ability to create resilience even in the most uncertain moments ,” said Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini. “ These results are the fruit of a coherent strategy that combines exclusivity and performance, technology and design, while maintaining our values ​​of quality and craftsmanship .” A vision, that of Winkelmann, which aims to make Lamborghini evolve while respecting its historical identity but with an eye to the future, also through the progressive electrification of the range.

The driving force of the quarter was in fact the success of the Revuelto , the first V12 plug-in hybrid model in Lamborghini history. Recently launched and now fully operational in the production chain, the Revuelto has managed to attract new customers while maintaining the loyalty of brand enthusiasts, representing the perfect synthesis between power and sustainability. Also contributing to the results was the new Urus SE , the hybrid version of the SUV from the Bull, which expands the company's offering in the rapidly growing segment of high-performance Sport Utility Vehicles, further strengthening the brand's global positioning.

“ 2025 began with an extremely solid financial performance, confirming the sustainability of our growth, ” commented Paolo Poma, Managing Director & CFO of the company. “ Our commitment remains focused on the creation of value in the long term, with a vision based on economic solidity and ever-increasing environmental responsibility .” Attention to ESG issues, Poma emphasizes, will be one of the pillars on which Lamborghini will build its future.

First quarter deliveries

Deliveries in the first quarter show a balanced distribution on a global scale. In the EMEA area (Europe, Middle East and Africa) 1,368 cars were delivered (+7%), in the Americas 1,034 (+21%), while in the APAC region (Asia-Pacific) 565 (+14%) were delivered. The United States confirmed its position as the reference market with 933 units delivered, followed by Germany (366), the United Kingdom (272), Japan (187) and Italy (143). The top ten is closed by South Korea (134), the Middle East (104), Switzerland (95), Australia (85) and France & Monaco (76).

A geographical distribution that confirms not only the capillarity of the Lamborghini network, but also the solidity of its internationalization strategy, while maintaining strong roots in the Italian territory. Particularly significant is also the stability of the order portfolio , with the Revuelto recording waiting times of over two years. A figure that not only testifies to the success of the model, but also confirms the solidity of demand in an increasingly competitive market.

Global climate makes market uncertain

All this is taking place in an unstable geopolitical context , marked by new tensions between major economies, particularly between Europe and the United States. At the moment, the company emphasizes, the recent trade measures have not had an impact on the results of the first quarter. However, Automobili Lamborghini continues to carefully monitor developments, aware that any evolutions in the international context could influence the supply chain, logistics and export dynamics.

“ We firmly believe in international trade based on shared rules, open markets and stable relationships ,” says an official note from the brand. “ Protectionist measures risk slowing down development and compromising global competitiveness .” A call for international cooperation that resonates as an invitation to shared responsibility in managing the complexity of the current context.