Automobile. Audi is regaining its former glory in France and innovating.

With a market share of 2.8% in 2024 and 47,900 sales in France, Audi continues to strengthen its position in the automotive market. In 2025, the sales mix of 100% electric vehicles (e-tron) tripled compared to 2024, reaching 33%, at a time when the manufacturer's order intake shows one in two orders for an electrified vehicle, a good outlook for deliveries in the second half of the year.

While some car brands are having difficulty selling their premium electric vehicles, this is not the case for Audi, as its Managing Director in France explains: "In the first half of the year, one in two orders was for an electric vehicle. The models in the e-tron range, for their part, have been remarkably successful, with a 200% increase in the market share of battery electric vehicles (BEV) compared to the previous year within the Premium market. For the e-tron range (100% electric), it now represents one in three Audis. This is three times more than in 2024."

While the latest Q4 e-tron contributes to sales performance, the manufacturer has overhauled its pricing positioning through its leasing offerings. The goal is both to prioritize the value of leases in a harmonious manner with its range, but also to offer "the best of all three worlds."

A signature that Robert Breschkow illustrates by demonstrating that two vehicles of equivalent range are similar in their rental value, regardless of their energy and their catalog price. The objective is to leave the choice of energy to the customer, without being constrained by price.

Audi has launched 20 new models between 2024 and 2025. This major product offensive gives the brand with the four rings the most up-to-date product portfolio in the premium segment. New all-electric models will soon be joining the range. 2025 also sees the arrival of a new generation of plug-in hybrids, featured in the Audi A5, Q5, and A6, which are built on a common platform.

Audi will continue to make headlines with the presentation of new models like the new Audi Q3 Sportback, the arrival in Formula 1 in 2026 and the installation of the first Charging Hub, the first of its name to be established in France. Finally, the heir to the TT coupe, the Audi Concept C, a 100% electric two-seater roadster, embodies the manufacturer's new stylistic philosophy and is expected to arrive in series production in 2027.