The Korean "beast" looking to storm Le Mans next year

It's always striking to see brands debuting in a new competition. And when it comes to the 24 Hours of Le Mans, the interest generated is even greater. One of these firms is the South Korean car manufacturer Genesis, which plans to enter the world of endurance racing next year.

It will do so with a new team called Genesis Magma Racing (GMR) and a car already dubbed the GMR-001. This is a full-fledged hypercar that will be able to compete in both the FIA ​​World Endurance Championship (WEC) and the IMSA SportsCar Championship (IMSA).

While Genesis's arrival in this sector had been announced a few months ago, it was only a few days ago, before the start of the New York International Auto Show, that the Asian brand revealed the appearance of its new racing car. It's worth noting that the bodywork was designed by experts at the manufacturer's design center on our continent.

Europe-Asia Collaboration The bodywork has been designed by experts at the manufacturer's design center on our continent.

There's no doubt this car was built for speed. From the side, the low body is dominated by a parabolic line that runs its entire length, while from the front, the first thing that catches your eye is its aggressive design and the headlights formed by two thin lines.

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Although not immediately apparent, the car features a plate underbody designed to maximize aerodynamics. This feature is further enhanced by the inclusion of integrated air intakes, which also contribute to the hypercar's thermal efficiency.

The entire body has been coated in a striking orange color that the manufacturer calls Magma. It's not a uniform color, but varies in intensity across different parts of the body, resulting in a look that will likely be among the most striking in endurance racing in the near future.

Start big The car will demonstrate its qualities in 2026 by competing at Le Mans and Daytona.

So far, Genesis hasn't revealed the technical specifications of its new GMR-001. All the specific details of the hypercar and its hybrid engine will be revealed later.

What we do know is that the GMR-001 will be raced in 2026 at Le Mans and Daytona, among others, by a team comprised of three-time 24 Hours of Le Mans winner André Lotterer and four-time 12 Hours of Sebring winner Luis “Pipo” Derani.

If you're eager to experience the racing fury that the future Genesis racing car will be capable of, just take a look at the video accompanying this article.