Automobile Barcelona opens its doors: these are the cars you can see… and buy.

A total of 29 brands are present at the show, which kicks off today and will be open to the public until May 18. Following the official opening this morning, reserved for industry professionals and authorities who attended the official inauguration, the 43rd edition can now be visited, to the delight of car enthusiasts and also for users who are thinking about changing their car these days.

Under the motto “Passion for motors, passion for Barcelona” , Automobile Barcelona features the brands Alpine, Baltasar, BYD, Cupra , DR, Ebro, E-Miles, EVO, Ford, Honda, Hyundai , ICHX, Jaecoo, Kate, KGM, Leapmotor , Lynk&Co, MG, Mobilize, Nissan, Omoda, Renault, Seat, Sportequipe, Suzuki, Tesla, Tiger, Volvo and Xpeng.

In this space, which lacks important brands such as Audi, BMW, Citroën, Mercedes, Opel, Peugeot, Lexus, Volkswagen, and Toyota, a total of twelve new models are being presented for the first time in Spain, with a special focus on the Ebro stand, where the new S400 makes its world premiere.

Ebro s400, a new urban SUV that will be the talk of the town

The Spanish brand's new urban SUV is a powerful attraction, boasting the DGT's Eco label thanks to its hybrid engine. Measuring 4.32 meters in length, this model is poised to become a major sales force for the resurgent Spanish brand.

Renault, for its part, is rolling out its full electric offensive with the new 4 E-TECH at the forefront . This attractive and engaging model (inspired by the legendary 4 "cans") is now on sale from €28,622 with the 122 hp engine and 40 kWh battery, which offers a range of 308 kilometers.

China's BYD is another of the most active brands at this show (dominated by Asian manufacturers) and is showing off its new luxury brand, the Denza. through the Z9 GT , a sedan with admirable features that aims to shine where the German premium brands do.

At the Hyundai stand, the Ioniq 9 is another of the new models on display in Spain . This luxurious, large SUV (5.06 meters long and with seven seats) presents an imposing appearance that will be the ideal top model for the Korean range from now on.

Another Korean company, KGM, is taking advantage of the opportunity to showcase the all-electric Torres EVX for the first time, which boasts a range of 462 kilometers and striking all-terrain aesthetics.

Seat's 75th anniversary

Zero-emission cars are indisputably the focus this time, and newcomer Leapmotor (Stellantis Group) is also present, showcasing the T03 urban car and the extended-range C10.

As expected, Seat is taking center stage, even more so on this occasion as the brand celebrates its 75th anniversary , which is taking place right now.

The homegrown brand stands out from the crowd with an impressive outdoor exhibition showcasing all the models that have shaped its history. As mentioned above, this is a must-see, complemented by a series of other activities, such as the immersive "Movie Machines" show , the "Motorsport" space (home to Formula E vehicles, rally vehicles, raid vehicles, and touring and GT car racing), and an "Energy Zone" to explore the entire electromobility ecosystem.