After five years, BMW is once again offering its most luxurious car in Argentina: How much is it selling for?

BMW has unveiled the new (seventh) generation of its 7 Series, the largest and most luxurious car the German brand makes, and the one with the most technological features: it features a gigantic 31.3" screen with 8K resolution that turns the rear seats into a true cinema.

Produced at the German plant in Dingolfing (the Group's largest European factory) following an investment of 300 million euros, the new 7 Series offers superior comfort equipment and a mechanical package led by the 4.4-liter twin-turbo V8 gasoline engine (544 hp) and 48V mild hybrid system with energy recovery.

The mechanical package is completed by the 8-speed Steptronic Sport automatic transmission with all-wheel drive and the active air suspension system that adjusts in real time according to road and driving conditions.

Another highlight is the Integral Active Steering, which steers the rear wheels according to speed (at low speeds it reduces the turning radius by steering the rear axle in the opposite direction to the front, while at high speeds it steers the rear axle in the same direction to increase stability).

With all this combo, the enormous 5.39-meter-long sedan is capable of accelerating from 0 to 100 km/h in just 4.2 seconds .

Available in a single version (760i xDrive), the new 7 Series is offered at a price of $249,900.

At first glance, the German flagship is distinguished by its new front design, which shares elements with other models of the brand, such as the split headlights.

The long wheelbase (3,215 mm) also increases rear space, while rear passengers have access to a unique entertainment offering led by the BMW Theatre Screen, the 31.3” panoramic screen with 8K resolution that folds down from the ceiling and transforms the second row of seats into a private cinema on wheels.

The large screen is complemented by a 36-speaker Bowers & Wilkins sound system, door-mounted touchscreen remote controls, and a power rear window blinds system.

Connectivity is also ensured by a 5G- compatible antenna, which also enables streaming of videos and video games on the central display.

As standard, it also offers an Executive Lounge Seating package that allows you to recline and extend the rear seats, which are covered in Merino leather and also include a massage function .

Front passengers, meanwhile, can interact with the curved screen that runs across the front fascia (with a 12.3-inch digital instrument panel and a 14.9-inch central display), the latest version of the Head-Up Display, and the Augmented View function, which uses augmented reality on the dashboard to optimize navigation and intuitive dialogue between the driver and the vehicle.

The extensive equipment is completed, among others, with glass with greater climate and acoustic insulation, automatic doors (they open at the touch of a button), and a temperature comfort package (heats the steering wheel and multiple armrests).