Musk also enters the restaurant business: he opens the Tesla Diner in Los Angeles and it immediately sells out.

MILAN – Elon Musk's resume recently added the word "restaurateur." The multifaceted entrepreneur fulfilled a dream he expressed in 2018—opening a Happy Days -style restaurant with futuristic comforts—and opened the Tesla Diner in Los Angeles, where retro 1950s style has merged with new technology: you can charge your electric car while you eat.

Everything is themed and designed to amaze customers. The burger is served in a Cybertruck -shaped box, there are giant screens showing films, and there's even an Optimus robot whose job it is to dispense popcorn.

Musk previewed a closed-door dinner at his restaurant, calling it one of the coolest places to eat in Los Angeles. Naturally, the place attracted a lot of attention, with lines stretching for miles and many filming and flooding social media with videos and posts.

Furthermore, from the first images released by WC Drone Productions on YouTube, which took a drone tour, it is possible to get an idea of the design and technology used to plan and build the Tesla Diner.

Beyond its culinary appeal, the restaurant is a kind of new advertising campaign for the brand, also designed to strengthen its image given the challenging times of declining car prices.

Musk is currently satisfied with the result and has declared that if the format is successful, he will certainly replicate it in other American cities and at Superchargers located along long-distance routes.