Alpine takes center stage at the Paris Major Premier Padel with exclusive events

For its first year as title partner of the Paris Major Premier Padel, Alpine has decided to go beyond simple sponsorship, transforming the event into an opportunity to showcase its brand identity and strengthen its ties with an increasingly international community. This isn't just a cosmetic move, but a long-term strategy that will see the French brand take center stage in two iconic locations in the capital: the legendary Roland-Garros stadium and the elegant Place Vendôme.

Antonino Labate, Alpine's Director of Sales, Marketing, and Customer Experience, doesn't hide the significance of this move: "This first year as title partner of the Alpine Paris Major Premier Padel marks a turning point in our commitment to padel. Through this large-scale initiative, we aim to offer unique experiences that reflect our brand's values ​​of excellence."

From September 11th to 14th, a temporary padel court will come to life in the elegant heart of Place Vendôme . This symbolic move brings Europe's most beloved emerging sport to one of Paris's most iconic venues. Here, enthusiasts, tourists, and the curious will be able to experience padel firsthand, booking matches or lessons through the Ten'Up app. Spectacular matches between celebrities and influencers will also be on offer, opportunities designed to generate visibility and reach a wider audience. The presence of the official trophy, merchandise, and a ticket sales point with Alpine courtesy cars available for transportation to Roland-Garros adds further exclusivity to an experience that blends sport and lifestyle.

Inside the Jardin des Mousquetaires, Alpine has chosen to build an immersive universe capable of merging the world of racing with the energy of padel. Single-seater simulators, a merchandising area, the Blu Café for refreshments, and a DJ set to punctuate the days create a dynamic and multisensory environment. The brand's most iconic models take center stage: from the historic A110 to the new A390 fastback sports car, including the A290, which previews the brand's electric future.

Recalling the strength of tradition, two examples of the A110 "70th Anniversary" will be positioned right at the stadium entrance. This gesture speaks to Alpine's dual identity: deep roots and constant innovation. It's no coincidence that the brand will provide the French Tennis Federation with 41 cars, serving players, umpires, and staff, thus strengthening the bond between automotive excellence and the sports organization.

The experiential dimension is completed by the Blue Lounge, premium hospitality with a privileged view of the Philippe-Chatrier Centre Court. Here, 70 lucky guests will have access to non-stop dining, driving simulators, and meetings with Alpine ambassadors. A true lounge suspended between sport and lifestyle, destined to become one of the most exclusive venues of the tournament.

But Alpine isn't just playing at the French Major . Its padel strategy is clear: to become a regular partner of a rapidly growing movement. Already partnering with champions like Arturo Coello, world number one, and legend Fernando Belasteguin, Alpine wants to strengthen its ties with a sport that embodies the same values ​​as its automotive history: performance, innovation, and pushing boundaries.

At a time when padel is attracting an ever-increasing global following , Alpine's choice appears to be a coherent and forward-thinking investment. Not only does it guarantee international visibility, but it also unites the automotive world with a young, dynamic, and growing sport. The result is a fusion that strengthens the brand's identity and offers fans an experience that goes beyond the simple tournament.

With the Paris Major Premier Padel, Alpine demonstrates once again that the brand's future lies in its ability to create unique experiences, where the car is not just a means of transport, but a true catalyst for emotion.