Alpine A110 GTS Gentle Mates: When Motorsport and Esports Meet

that of sports cars and that of Esports. The new Alpine A110 GTS Gentle Mates, presented with an exclusive livery, was created to celebrate a partnership that goes beyond traditional communication and opens up to the language of new generations.

The idea is simple and revolutionary: combining the timeless allure of the French coupé with the visual codes of one of Europe's most followed esports teams, the Gentle Mates. This choice demonstrates how Alpine goes beyond simply producing cars, but seeks to position itself as a cultural player in a world where digital and real are increasingly intertwined. The heart of the project is the livery. The A110 GTS wears the iconic Gentle Mates pink, which became a symbol of victory after the triumph at the 2024 Rocket League Major. It's a bold color that breaks with traditional motorsports conventions but expresses a strong identity, capable of attracting a young, international audience. Furthermore, the design integrates details that tell the team's story and symbols: from the Pegasus logo to the three stylized M8s in hearts, to the World Series Championship badge that seals the team's connection to the global competitive scene.

Making it even more special is the tricolor line that runs across the hood and roof, a direct homage to the most iconic liveries of the A110. Here, tradition and innovation coexist harmoniously, demonstrating that Alpine's sporty soul can be renewed without losing its authenticity.

It's no coincidence that Antonino Labate, Alpine's Director of Sales, Marketing, and Customer Experience , emphasized the strategic value of this project. "This livery represents a unique opportunity for Alpine to connect Gentle Mates' digital universe with Alpine's automotive universe, while also supporting the development of Esports in France," he stated. These words confirm the twofold objective: to promote the brand's image and to raise awareness of a rapidly growing sector. The A110 GTS Gentle Mates will not remain a mere exercise in style. From October 3 to 5, 2025, the public will be able to admire it live at the GP Explorer 3 at Le Mans, an event that has captured the attention of millions of fans in recent years thanks to the fusion of real-world races and digital influencers. At the Gentle Mates stand, the livery will take center stage, a tangible sign of a partnership that thrives both in the paddock and in video games.

The Gentle Mates team will be present with the Lofi Girl Gentle Mates team and drivers Gotaga and Nikof, two well-known faces in the Esports scene, while Alpine will field an all-female crew with content creators Ana and Kaatsup. This represents a further step towards a more inclusive motorsport capable of speaking diverse languages, in line with societal changes and new forms of entertainment. This collaboration demonstrates how the concept of an "iconic car" can evolve. Today, track-level performance or refined design is no longer enough: it's also important to be able to engage with digital communities, capturing the visual and narrative codes that enthuse millions of young people. Alpine has understood this and, with the A110 GTS Gentle Mates, has found an innovative way to tell its story.

Ultimately, the bright pink livery is much more than an aesthetic choice: it symbolizes a new way of thinking about sports cars, a bridge between the French tradition of the A110 and the future of digital racing. A sign that Alpine isn't afraid to take risks and, indeed, sees the dialogue between real and virtual as a concrete way to strengthen its positioning.