Tesla sales plummeted in Britain as well as in Germany.

León, Guanajuato.- Tesla's new car sales plummeted in both Britain and Germany in July, according to industry data released Tuesday, prolonging the U.S. electric vehicle maker's prolonged European recession.

Data released by the UK's Society of Motor Manufacturers and Traders (SMMT) shows that Tesla's new car sales fell by nearly 60% to 987 units last month, down from 2,462 a year earlier.

In Germany , Tesla car sales fell to 1,110 units in July, down 55.1% from the same month in 2024.

Meanwhile, the number of Teslas sold in Europe 's largest economy between January and July plummeted by 57.8% to 10,000 units, according to data from the KBA traffic agency.

In stark contrast, Chinese electric vehicle giant BYD recorded astronomical growth in two of Europe 's largest car markets last month.

BYD sold 3,184 units in the UK in July, more than quadrupling its sales from the previous year. The company had similar success in Germany, with a year-on-year sales increase of nearly 390%.

YE