Kia K3 Review: How the car that launched the brand's popularity performs

After a long period of inactivity and low sales volumes caused mainly by severe import restrictions and the exchange rate gap, Kia was one of the many importing brands that were able to "get the noose off their necks" and update their capabilities with the new government.

The policies benefited the sector, allowing general manufacturers to stock up and add models (and versions) that had stopped selling, and allowing importers to bring in vehicles that had been on the waiting list for some time.

The results are clear to see, with sales figures unprecedented since 2018 and a market that, at this rate, could exceed 700,000 patents by 2025.

In this context, the Kia K3 arrived at the end of March, the compact model imported from Mexico with which the brand will seek to triple its sales volume. The Korean automaker expects to sell about 200 units per month , although in April—its first full month of sales—it already managed to register 252 units, according to Kia Argentina executives who spoke to Clarín Autos .

And with one day left until the end of May, the trend continues.

Although it was the expected result, the demand and strong interest from potential new customers shook the tranquility of the dealerships, who, overwhelmed by their means, had to hire more salespeople and administrative staff, even though within a few days of the launch their prices increased by up to 12% in pesos following the lifting of the dollar restriction .

The K3 has the attributes to pique the interest of users. It offers two body options (5-door and sedan), an attractive design, the largest dimensions in the category, good quality, excellent safety and comfort features, a high dose of technology, and competitive prices.

Furthermore, it's important to remember that it represents the gateway to a brand considered aspirational, given the quality of its vehicles and the fact that the best-selling model (the Sportage SUV) costs around $50,000.

The range consists of two versions for both silhouettes (EX and GT-Line), which are offered for $ 25,000 and $28,500 respectively; the same prices they had in pre-sale and which will remain the same through June .

Designed under the Korean brand's "Opposites United" philosophy, both silhouettes are striking at first glance. The front design is the same in both models, featuring integrated grille optics and vertical LED headlights. The rear end features a fastback-style drop on the K3 Sedan, while the K3 Cross incorporates roof bars.

The full GT-Line versions, tested by Clarín, are distinguished by certain sporty features, such as larger air intakes, dual-exit exhaust pipes, and 17-inch wheels.

The hatchback measures 4.30 meters long and has a trunk capacity of 390 liters, while the sedan measures 4.55 meters long and has the largest trunk in the segment: 544 liters .

These dimensions are practically on par with those of a higher-end segment, and rear seat passengers will appreciate them, as there's plenty of room to travel comfortably.

The perceived quality and equipment are also among the best in its category: height and reach adjustable steering wheel, a huge digital display that integrates two 10.25-inch screens (one for the dashboard and one for the multimedia system), Android Auto and Apple CarPlay wireless connectivity, configurable ambient lighting and sound, wireless cell phone charger, dual-zone climate control with rear outlets and a sliding sunroof, among the most important.

It is also at the forefront of safety, with six airbags and driver assistance systems for the entire range (the full range is even more comprehensive).

As for its mechanics, we must say that it comes with a somewhat outdated engine compared to much of its competition. While most engines today offer small displacements and turbocharging, the Korean brand's model is powered by a 1.6-liter gasoline engine with 121 hp and 151 Nm, which isn't as energetic at low revs as a turbo engine. To get these, you have to wait until the rev counter reaches just above 4,800 rpm.

The automatic transmission somewhat compensates for this shortcoming. It's a six-speed torque converter transmission (with steering wheel-mounted paddle shifters for manual mode) that shifts gears quickly and smoothly.

Ride comfort is another of its strong points. Its suspension system and electric power steering are as efficient for urban driving as they are on the highway, where it demonstrates great poise.