From Murcia to the whole world: This is the company that decided to make motorcycle helmets when few people were using them.

NZI is a Spanish brand founded in 1983 in Yecla, Murcia, and has since specialized exclusively in the manufacture of motorcycle helmets, sold in over 65 countries and offering excellent value. For almost 40 years, NZI helmets have become a benchmark in rider safety, developing their own technology aimed at producing increasingly lightweight helmets that provide maximum protection. They also offer the option of customizing your helmet by choosing both the model and the design.

This was the brainchild of Nazario Ibáñez Ortín , president of NZI Helmets, a very rare success story, having sold more than 21 million helmets and having his company listed on the stock market (2024) with an initial valuation of 15 million euros. A business feat that shows how our country has a talent for business and how a niche can turn a company into a successful business worldwide, with an investment in research that makes it a pioneer in new safety materials and technologies .

How to go from a local business to a global success?

NZI, founded in Yecla (Murcia) in 1983, became a global leader from its humble beginnings. Its founder decided to manufacture motorcycle helmets when few were using them, diversifying into motorcycle parts to stay afloat. A contract with the Post Office for 7,000 helmets allowed it to pay off debts and grow. The mandatory helmet requirement in 1992 boosted sales, leading the Spanish market. The 2008 crisis was a severe blow; NZI sought to expand into low-cost countries, but didn't achieve this until 2014, after years of difficulties. Today, with six global factories, it is a success.

Lesson: Innovation, persistence in tough times, and adaptation lead to international success.

Is it possible to expand to the world from Yecla, Murcia?

Of course. NZI achieved this from Yecla, Murcia, thanks to globalization. Its helmets, worn by thousands of motorcyclists, act as mobile advertisements, making the brand visible at every stoplight. With safe, attractive, and affordable helmets, it conquered Europe and beyond. The internet and modern logistics made it possible to bring its products to global markets from this Murcian town.

Lesson: With a good product and a global vision, even a city like Yecla can be the source of global success.

Does 'Made in Spain' go beyond fashion and gastronomy?

Of course. Spain is a leader in motorcycle safety, and NZI is a benchmark. Its helmets protect riders in the Motorcycle World Championship and are valued for their quality and affordable price. The brand combines innovation with the prestige of "Made in Spain" to compete worldwide.

In short, "Made in Spain" also shines in technology and safety.

How to include new generations in a family business?

NZI, a family business, has successfully integrated the second generation. Four siblings lead the business, working as a team under a corporate umbrella. A family protocol establishes clear rules to maintain harmony and prepare the third generation. The founder trained his children to lead with vision.

Thus, unity, clear rules, and preparation ensure the future of a family business.

How to overcome difficult times?

NZI overcame crises by making bold decisions that weren't always easy. Stepping out of their comfort zone, such as diversifying into motorcycle parts at the start or landing a large contract with the Post Office, made the difference. When helmets became mandatory in 1992, they were ready to grow. In 2008, they decided to open more affordable factories, a risky but crucial step. These well-thought-out, consensual, and structured decisions led to success.

In conclusion, making thoughtful and bold decisions, even if difficult, are the key to overcoming challenges and succeeding.