A legacy of convertibles and coupes that defined driving pleasure

From the iconic Aurelia B24 “Spider America” to the powerful Flaminia Convertible and the sporty Fulvia Coupé, Lancia has forged a history of timeless models designed for maximum enjoyment of coastal and mountain roads, a philosophy that continues in today's Ypsilon.

The history of the Italian brand is filled with convertibles and coupés that embody the essence of driving enjoyment under the sun. For decades, Lancia has been synonymous with summer in the automotive world, creating models that combine elegance, power, and a spirit of adventure.

Founded in Turin by Vincenzo Lancia in 1906, it quickly emerged as a synonym for technical innovation and sophisticated design in the automotive industry. From its earliest models, such as the revolutionary 1922 Lambda with its monocoque body and independent front suspension, the brand distinguished itself with pioneering engineering solutions that were often ahead of their time. This focus on technical excellence, combined with refined aesthetics, earned Lancia a reputation as a manufacturer of cars for discerning drivers.

Throughout the 1950s, 1960s, and 1970s, Lancia forged an indelible sporting legacy, particularly in the world of rallying. Models such as the Flavia, the Fulvia Coupé (which gave rise to the legendary HF line), and the Stratos became icons of the competition, racking up victories and championships that cemented their legendary status. The brand demonstrated a rare ability to translate track innovations to its production vehicles, delivering unparalleled dynamism and driving experience in its road-going coupés and sedans, such as the celebrated Aurelia and Flaminia.

After years of splendor, Lancia faced financial challenges and changes in ownership that affected its direction. Although its range was reduced and its focus diluted, the brand retains a deep-rooted prestige and a loyal fan base.

Lancia is currently undergoing a relaunch, seeking to revitalize its heritage of Italian style and elegance with new models, such as the Ypsilon, and an ambitious plan to restore its former splendor to the modern automotive landscape. But this time, we're going to look back at three classic models that could be perfect for a summer outing.

Lancia's heritage lies not only in its technical innovations, but also in its ability to create vehicles that have defined the pleasure of summer driving, leaving an indelible mark on automotive history.

The brand has begun its revival process with the launch of the Ypsilon. This model is key to Lancia's 10-year strategic plan and marks its return to European markets, including Spain.

The new Ypsilon is offered in hybrid and electric versions and is Lancia's first new car in 13 years, with a strong focus on iconic design and technology.